Personas

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What is it about?

Who do you create value for? How can you better understand your end users? Defining your end user will be key to understand its needs and the way your business can provide a relevant solution

Why is it relevant?

Developing characteristics of your end user will help you refine your solution, focus on what problem needs to be solved by your business solution

Steps to conduct this activity

• Characterise your end users to understand their needs and profile
• Duplicate the template if needed.