Circular benchmarking
What is it about?
Is your solution unique? Are there any players out there in other countries doing something similar? What can you learn from them? What choices did they make to develop their business model?
Why is it relevant?
You may save time and resources in benchmarking existing business model innovations in same or different sectors. Existing business ideas might be a starting point to get inspired or a way for your business to position itself in a unique niche.
Steps to conduct this activity
- Perform a desk research on similar business models, using websites, articles, reports.
- Put your findings in the template.
