DEFINING PURPOSE

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What is it about?

Before going deeper into the details of your circular business model, you should crystalize your ideas in the form of basic what/why/for whom questions

Why is it relevant?

Explaining what you want to do in simple sentences will help you validate the core of your new business idea.

Steps to conduct this activity

Let’s start with a basic set of questions

In a set of very simple sentences, how can you explain the purpose of your business idea? Answer the following questions: